Businesses in Spain whose target audiences are young women are more likely to buy Instagram likes (comprar likes comprar likes Instagram) as part of their marketing strategy. Although in Spain, Instagram is second only to Facebook in terms of size, the IG site’s user base represents around 51.9% of the country’s entire population. Furthermore, it is estimated that by 2027, the IG platform’ will have increased the number of users by 4.08 million in year 2027
According to Statista, Instagram in Spain already had a user base of 24, 712, 000 as of January 2022, of which 55.5% per cent are women. The same Statista report indicated that the largest group of 7.5 million IG users belong to the 25-34 age bracket.
Social Media Marketing (SMM) in Spain is centred on Instagram because of the platform’s focus on visuals. Apparently, the younger generations of Spanish netizens find the photos and videos highly creative and engaging.
How Should Businesses Position Itself in the IG Social Media Sphere
Social Media Marketing in Spain gave rise to Instagram Marketing because of the favourable conditions presented by the platform. One of which is the growth of the social influencer market in Instagram, which has a significant impact on Spain’s e-commerce sector.
After all, Instagram influencers have demonstrated their ability to engage by way of credible endorsements of various kinds of consumer products and services. They will tag the business Instagram account and product brand. Most influencers elicit positive results by engaging their readers and followers in discussions about the products or services they are promoting.
However, businesses must also make their Instagram marketing strategy influencer-ready by doing the following:
Defining the business goal and what the business wants to achieve through the Instagram marketing campaign.
Identify and delineate the demographics of the target audience for every brand of product or service being promoted at the IG platform.
Determine and specify the budget that will be allocated for the Instagram marketing campaign and influencer arrangement. In line with the budget establishment, decide on the Instagram marketing campaigns that the business will launch.
The Instagram campaigns are methods of promoting products or services that involves linking an Instagram business profile to shared content, as a means of achieving a marketing goal. A goal could be as simple as boosting brand engagement or can be as specific as generating a certain number of sales transactions.
The types of Instagram advertising campaigns include formats using photos, videos, story, reels, carousel, collection, Explore and Shopping Ads,