There are a few principles of layout that every business owner must follow, while every website design must reflect the characteristics of the company. You do not want to lose a customer or client because of an error.

Don’t Be Too Flashy

Flash animation has its place in the website world, but it does not belong on your business website’s homepage. Clients arrive at your website expecting to find information about the services and products that interest them, not a slow screen of animation. Use flash sparingly in your professional web design. I recommend not using flash at all if you’re using SEO. Discuss the advantages and disadvantages with your design team.

Don’t Make it Hard

The use of navigation in designing your website is like using GPS on a road trip. Use it to guide visitors to the destination, and they’ll enjoy themselves. Resist the urge – a navigation panel is a user resource. Don’t lose your client’s interest in a flood of clicks and pictures here.

Insert a Logo Design

Small things can make a difference on a website, and that’s certainly true with adding a logo. A professional business can work with you to create a logo design that promotes customer confidence and strengthens your brand identity. This logo should be produced in many file formats for images: JPG, EPS, and TIF – so you can use your logo.

Explain Who You Are

You will want to inform visitors about yourself – and do it quickly. Connection and building rapport are a part of attraction marketing for your business. The clock is ticking. If your page does not point them to the information they want, they may lose interest. One popular way to achieve this is to include an “About Us” page on your site.

Update Often

Once your website is finished, you might be tempted to leave it that way for a while. However, a website, like a business, is constantly growing and changing. For your website to keep search engines and visitors coming back for more, it must be updated. You want to keep building your contact information base with subscriptions and information.

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